ALT DATA HUBALTERNATIVE INTELLIGENCE
TOTAL SOURCES
10
LIVE
1
PLANNED
4
CONCEPT
5
Foot Traffic (GPS/Beacon)LIVEConsumer
Physical store visit counts, dwell time, conversion rates across 10 major retail tickers
SIGNAL
Earnings surprise predictor — 2-4 week lead time on same-store sales
OPTIONS LINK
Pre-earnings IV positioning, vol surface mispricing around earnings expiry
WMTCOSTHDTGTMCDSBUXNKELOWCMGAMZN
Credit Card Transaction DataPLANNEDConsumer
Aggregated anonymized transaction volumes and average ticket size by merchant category
SIGNAL
Revenue proxy with 1-2 week lead, basket size trends, category rotation
OPTIONS LINK
Sector ETF positioning (XLY, XLP), individual ticker vol surface
XLYXLPWMTAMZNCOSTVMA
Satellite Imagery (Parking Lots)PLANNEDGeospatial
Overhead imagery analysis counting vehicles in retail parking lots — independent traffic proxy
SIGNAL
Cross-validates GPS foot traffic, catches discrepancies between data sources
OPTIONS LINK
Confirmation layer for foot traffic signals, increases conviction level
WMTCOSTHDTGTLOW
Web Scraping (Pricing/Inventory)PLANNEDDigital
E-commerce price tracking, inventory levels, promotion frequency across major retailers
SIGNAL
Pricing power indicator — margin pressure or expansion
OPTIONS LINK
Earnings quality signal — revenue beat with margin compression vs organic growth
AMZNWMTTGTCOSTHD
Job Postings & Hiring TrendsPLANNEDMacro
New job listings, hiring velocity, and store opening signals from major retailers
SIGNAL
Long-lead expansion/contraction indicator — 8-16 week signal
OPTIONS LINK
LEAPS positioning for long-term growth thesis, cap-ex guidance proxy
WMTAMZNCOSTMCDSBUX
Social Sentiment AnalysisCONCEPTBehavioral
NLP analysis of Twitter/Reddit/TikTok for brand sentiment, viral product mentions
SIGNAL
Retail flow catalyst detection — hours to days lead time
OPTIONS LINK
Gamma squeeze detection via OI concentration, Speed surface peak identification
TSLANVDAGMEAMCMETA
Weather Impact ModelCONCEPTEnvironmental
Severe weather tracking overlaid on store locations — traffic disruption quantification
SIGNAL
Short-term noise filter — prevents false signals from weather-driven traffic drops
OPTIONS LINK
Vol overreaction filter — weather miss ≠ demand miss, mean reversion opportunity
HDLOWWMTTGTMCD
Supply Chain / ShippingCONCEPTLogistics
Container volumes, port throughput, trucking rates — supply chain health proxy
SIGNAL
Inventory restocking cycle timing — 6-12 week lead for same-store sales
OPTIONS LINK
Long-dated positioning for inventory cycle turns, sector rotation signals
WMTCOSTHDAMZNTGT
Commercial Real Estate / RentsCONCEPTMacro
Retail lease rates, vacancy trends, new store openings/closings by geography
SIGNAL
Margin pressure signal — rising rents compress profitability even with traffic growth
OPTIONS LINK
EPS miss risk despite revenue beat, Theta surface reveals bleed zones
SPGWMTTGTNKESBUX
App Downloads / Digital EngagementCONCEPTDigital
Mobile app install tracking, in-app engagement metrics, digital coupon redemption
SIGNAL
Omnichannel health indicator — validates physical traffic with digital engagement
OPTIONS LINK
Confirmation layer for foot traffic thesis, catches online-migration shifts
WMTSBUXMCDTGTNKE